Google Ads Mastery Course

Features

• Step-by-Step Guidance: From basic setups to advanced strategies.
• Real-Life Projects: Create live ad campaigns.
• Targeting Expertise: Learn keyword research and audience segmentation.
• Advanced Optimization: Drive better ROI through data-driven techniques.
• Industry-Accredited Certification: Boost your credibility in digital marketing.

Modules Covered

1. Introduction to Google Ads
   • The role of Google Ads in digital marketing.
   • Overview of Google Ads interface and tools.
2. Setting Up Your First Campaign
   • Step-by-step guide to creating a Google Ads account.
   • Understanding the Google Ads hierarchy: Campaigns, Ad Groups, Ads.
3. Keyword Research and Optimization
   • Tools for keyword research (Google Keyword Planner, SEMrush).
   • Mastering match types: Broad, Phrase, and Exact Match.
4. Campaign Types in Google Ads
   • Search Ads, Display Ads, Shopping Ads, Video Ads, and App Ads.
   • When and how to use each type effectively.
5. Writing High-Converting Ad Copy
   • Crafting compelling headlines and descriptions.
   • Effective use of ad extensions.
6. Bidding and Budgeting Strategies
   • Manual vs. Automated bidding.
   • Setting up daily and campaign budgets effectively.
7. Understanding Quality Score and Ad Rank
   • Factors affecting Quality Score.
   • How to improve Ad Rank for lower CPC.
8. Analytics and Performance Tracking
   • Setting up Google Analytics for campaign tracking.
   • Key metrics: CTR, CPC, Quality Score, and Conversions.
9. Advanced Optimization Techniques
   • A/B Testing for ads.
   • Conversion tracking and remarketing campaigns.
10. Real-World Case Studies
    • Examples of successful Google Ads campaigns.
    • Common mistakes and how to avoid them.

What You’ll Learn

• Set up and manage high-performing Google Ads campaigns.
• Perform in-depth keyword research and audience targeting.
• Write ad copies that drive clicks and conversions.
• Optimize campaigns for maximum ROI.
• Stay updated with the latest Google Ads features and strategies.

Why Choose This Course?

• Comprehensive Curriculum: Covers every aspect of Google Ads.
• Practical Training: Hands-on projects to apply your skills.
• Expert Guidance: Learn from industry professionals.
• Lifetime Access: Revisit lessons anytime as the platform evolves.

Who Is This Course For?

• Business owners aiming to boost online visibility.
• Digital marketers expanding their skill set.
• Freelancers managing ad campaigns for clients.
• Beginners starting a career in paid advertising.

Benefits of Joining:

• Certification to enhance your resume.
• Hands-on experience with live campaigns.
• Access to a community of experts and learners.
• Lifetime updates to keep you ahead of the curve.